LUNA SA
corseterie & lingerie
Luna is specialist
maker and high street retailer providing high quality branded
lingerie at affordable prices. The combination of finest materials,
modern designs, great fitting and the attentive customer expertise
is all intended to add up to a memorable wearing experience.
Offerings and
Values
LUNA primary objective is to provide affordable lingerie products
that are comfortable, quality no-compromising and sensual.
Addressed to real woman (age of 25-40+), the Luna range primary
consists of lingerie, corseterie and swimwear, which is designed
to make them feel beautiful and feminine every time they wear
it. Luna styles composed of finest embroideries and chic accessories
touch women?s senses with a focused vision of excellence.
Lovey range, made of youngish materials, offering wide range
of colors and great fitting, targets 18 to 30 years-old ladies
who enjoy pleasing others and have fun.
Recently celebrated its 10 anniversary, Luna S. A. is a leading
Greek company in the lingerie sector, extending positions
in the European market through whole-distributor channels.
LUNA today is a premium lingerie brand which provides consumers
with products of high quality at medium price; a price-quality
relationship that never existed before.
1999
Having originated in Greece, Luna is launched in the Belgian
market
2000
Luna expands to Italy through a first subsidiary company based
in Cantu
2001
The first swimwear collection Luna Mare was introduced
2004
Luna enters the French market through a third subsidiary company
2006
First ever Miracle bra, unique by its characteristics is offered
to the European market. A new generation luxurious made
bra line using 3-dimensional foam cups for
extra lift and natural rounded shape to the breasts - it adds
1.5 size in an absolutely comfortable and esthetical way!
2009
Miracle Platinum was designed as a deluxe continuation of
Miracle range, Luna's best seller and an internationally registered
innovation by Luna. The new premium range is trusted to deliver
Excellent Comfort & Alluring Appearance.
Made of ultra-fine silk-touch satin fabric precisely decorated
with double jacquard lace, Miracle Platinum is embellished
with removable rhodium stone accessory which could be attached
to any out wear as a brooch, giving a glamorous finish to
the silhouette.
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Achievements and
Future Prospects
In the 12 years since its Greek launch, Luna has won outstanding
recognition, both in the specialised fashion lingerie- and from
women?s consumer magazines. Since wholesale distribution was a priority
in the commercial policy of Luna until 2006, today the company faces
the challenge of expanding its own boutique chain with contemporary
interior design concept.
Looking ahead, Luna intents to continue its ambitious expansion
throughout West Europe (2009-2011). It is currently considering
sites in Italy, Austria, Belgium and France as well as prime locations
throughout Cyprus
LUNA takes pride in dedicating itself to its customers giving them
a promise to pay attention to all products? details following latest
fashion trends and combining elegant appearance with incredible
fit and comfort. Luna Mare swimwear line is the summer accent in
the collection. Every new season Luna Mare excites ladies with trendy
colors and prints, preciously chosen fabrics, all selected with
the costumer in mind.
As Lovey is the youngish creation of LUNA, it charms each fashion
season with a collection of 7-8 lines of bras, panties, pajamas
and home wear in a colorful variety. The first Lovey Swimwear Collection
was launched in 2008 infusing daring color palette with a vibrant
island style. Going to the beach with a sexy bikini has never been
this fun!
Three exclusively
made styles of swimwear Luna Mare worn by the top 100 Greek beauties
walked the stage of the ANT1 TV National Channel
Among the retailers in Europe, Luna is promoted in the premium lingerie
magazines like: Creation Lingerie, Intima France, Linea Intima,
Intimo Piu Mare,
From 2008 Luna promotes its monogram boutiques planning special
events to entertain both clients and press, sometimes even celebrities!
During the one-week opening event of a boutique downtown Athens
Luna exhibited corsetry from different epochs right on the street.
Luna loves Chocolate? is another initiative inside Lluna stores
which will offer choco- therapy against each purchase!
Market Context
As Greece's premier lingerie maker, Luna owns 5 monogram boutiques
and 1 outlet in Athens, 9 pavilions in the department stores of
Notos Galleries, Hondos Center and Attica Stores and operates over
1000 points of sale throughout Greece, and a further 1500 in countries
such as Italy, France, Belgium, Austria, Switzerland, Spain, Germany,
Portugal, Cyprus, Bulgaria, Romania, Malta, Slovak Republic, Israel,
Latvia and Russian.
Click on the picture to browse
the Luna web site!
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